Wildfox Couture swimwear is so cute!  Some of the Wildfox swimsuits were shown in the recent Sports Illustrated swimsuit issue.  Many celebrities such as Paris, Fergie, Lindsay and Nicole are frequently seen in magazines wearing Wildfox clothes and swimwear.  Their cover ups are cute, wide open and airy looking.  Geared toward the younger crowd, they often have popular patterns such as stars, or cute logos and sayings printed on them.

What makes this poolside cover ups unique is the cute hems to the little dresses.  Often shorter in front and longer in back, or longer in front and shorter in back, these cool cotton numbers are a bit different which makes them stand out.  Many of their dresses also have cute little string ties, cross ties or ruffles that set them apart.  If you want something adorable yet yearn for cotton texture and comfort, check out Wildfox Couture.  They have their own site and are also carried by many other online swimsuit stores.  I’ve also seen their items for resale on shopping marketplace sites such as Rakuten.

Wildfox Couture



Aloha from LeTarte swimwear!  This Maui based swimsuit label was created by two hot sisters Letarte Cabrinha and Michele Letarte Ross.  They debuted their swimwear in 2000 and have been spinning out cool swimsuits, cover-ups, and sportswear ever since.  Now their swimsuits are featured in top fashion editorials like Sports Illustrated Swimsuit Issue.

Bohemian Maui swimsuits

This is the new Hawaiian look!  It’s authentic Hawaiian but gone is the tacky tourist element.  The swimsuit label has a casual bohemian island vibe.  Yes it’s for a kickback lifestyle in Maui yet these swimsuits can be worn anywhere in the world and look amazing.  Their website LeTarte Swimwear is a place to purchase the latest.  You’ll also find their swimsuits featured in many stores and blogs.  I ran across a cute spread on LeTarte from The Bikini Fashionista too. 

This brand is an up and comer, with signature prints, wild pattern combinations, intricate adornments and ties, matching cover ups and lavish detail.  On this particular swimsuit the seemingly mismatched top and bottom are tied together with the animal print halter string on top, making it all mesh in an unexpected eye-catching way.  Check the model she has the perfect surfer girl essence that is inspiring. Beach and wild sun-streaked hair along with a beautiful golden glow and natural makeup suits her perfectly. The fun chunky necklace is a nice touch that adds to her individual style. Really love what these girls have done with their swimsuit label!

LaTarte swimwear



The annual 2014 Sports Illustrated swimsuit issue is now out on the newsstands!  Featuring 3 popular SI cover models on the front of the mag and a Kate Upton zero gravity shot on the back of the mag, this SI issue rocks the beauty and gives you glimpse of the most popular swimsuit styles for 2014.

SI Swimsuit trends – bigger thong style bikini bottoms

The SI 2014 swimsuit issue shows us that one fashion mainstay is still here but now with an updated twist to it. It’s the thong-style bikini, and it is still in vogue. However, this is not by any stretch the same skimpy string cut we remember in the past years. Instead, the newer bikini bottom thong-style has a decidedly bigger expanse of fabric to it, especially at the hips. More of the area is covered with these new styles.

The twist of the new thong-style bikini bottom is that it has just a peekaboo look to it where the bottom cheeks peek out, but otherwise the bikini bottom has relatively good coverage. It’s a cheeky peek-a-boo look, with a more covered bottom overall. I like it.

And of course, always in style is a big smile

Aside from the new sexy bikini bottom rear view styles, there is one swimsuit fashion statement that never goes out of style in swimwear – your smile! Here, an SI rookie gives a great smile while rocking a colorful bikini for SI mag. Of course, beachy hair styled naturally in long tousled waves and a protective sun hat add to the cool summer look. It’s Fabulous!

Check out SI for more cutting edge swimwear ideas. Their swimsuit issue of course is for the younger girl with a perfect bod, but nevertheless the issue always gives great ideas for color and styles that you could translate into a one-piece swimsuit or styles with more coverage. It also shows you who the hippest swimsuit designers are for the year, and gives you a glimpse of the most popular swimsuit styles.

Those swimwear designers and manufacturers whose swimsuits are featured in the SI magazine also make more conservative swimsuits you can shop for online and purchase, so it helps to know who is who in the world of swimsuit design. It’s always good to keep up with the trends and SI swimsuit issue always delivers!

SI Swimsuit Issue 2014

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